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4.2.3 Business Ethics and Reputation

Trust in Trade as a Foundation of His Mission

In the years before prophethood, the Messenger of Allah ﷺ was known in Makkah as a trader whose honesty and integrity were unmatched. This reputation was not a side detail of his life. It prepared people to accept his message later, because they already knew him as someone who never lied in business or personal dealings. Before people heard him say, “I am the Messenger of Allah,” they had already called him “Al‑Amīn,” the Trustworthy, in the markets, on trade journeys, and in day‑to‑day transactions.

His business ethics were not shaped by written commercial laws or formal courts, but by an internal sense of taqwa, fear of Allah and consciousness of Him, even before revelation. This inner integrity became one of the strongest proofs of his prophethood when he later brought the Qur’an and called people to Islam.

The Prophet ﷺ entered trade with a character already built on truthfulness, trust, and justice. His commercial life did not create his honesty. His honesty guided his commercial life.

Trustworthiness as Capital

In Makkah, businessmen did not have modern banks or legal protections. Instead, reputation was their greatest capital. The Prophet ﷺ became the most trusted person in Makkah to such an extent that people would deposit their valuables with him for safekeeping. This trust was closely connected to how he behaved in the marketplace.

Allah later reminded the believers of this principle in general form:

﴿إِنَّ اللَّهَ يَأْمُرُكُمْ أَنْ تُؤَدُّوا الْأَمَانَاتِ إِلَىٰ أَهْلِهَا﴾
“Indeed, Allah commands you to render trusts to whom they are due.”
(Qur’an 4:58)

During his early adult years, people saw in him the living form of this command, long before it was revealed. He would return every item entrusted to him, and he never broke a promise or delayed a due payment without a clear and valid reason. His later statement reflects the same rule he lived by in his youth:

“Ātِ al‑amānah ilā man i’tamanaka wa lā takhun man khānak.”
“Give the trust back to the one who entrusted you, and do not betray the one who betrayed you.”
(Reported in Abu Dawud)

In business, this meant that if someone gave him money to trade with, he treated it as a trust from Allah before being a trust from the owner. If there was a loss that was not due to negligence, he did not hide it or fabricate stories. The owner knew that whatever report he received from Muhammad ibn Abdillah ﷺ would be the exact truth.

Honesty in Describing Goods and Profits

One of the most striking parts of his commercial character was complete honesty in describing what he sold. In the markets of Makkah, it was common to hide faults in goods or to exaggerate their quality. The Prophet ﷺ refused to follow these practices even before he received revelation.

Later, as a Prophet, he clearly condemned deceit in selling, showing that this was always against his character. He uncovered a pile of food in the market and found moisture hidden inside. He said:

“Mā hādhā yā ṣāḥib al‑ṭaʿām؟”
They said: “It was rained on.”
He replied:
“أَفَلَا جَعَلْتَهُ فَوْقَ الطَّعَامِ كَيْ يَرَاهُ النَّاسُ؟ مَنْ غَشَّ فَلَيْسَ مِنِّي.”
“Why did you not put it on top so people could see it? Whoever cheats is not from me.”
(Sahih Muslim)

This hadith expresses the principle he practiced earlier. When he sold, he clarified the real condition of what he offered. When he worked for others in trade, such as when managing the trade of Khadijah رضي الله عنها, he did not hide the level of profit he made. Reports mention that her profit increased significantly under his management, and part of this increase was due to his honesty and fair dealing. Her servant, Maysarah, observed how he dealt with clients and saw that buyers trusted him and were comfortable with his manner, because they knew he would not lie about price, quality, or conditions.

In the business practice of the Prophet ﷺ, hiding major defects, lying about quality, or fabricating costs to increase profit was unacceptable and counted as betrayal.

Justice and Fairness in Partnership

Before marrying Khadijah رضي الله عنها, the Prophet ﷺ entered into a business arrangement with her. She provided capital and goods, and he traveled with these goods and traded on her behalf for an agreed share of the profit. This kind of arrangement is known in Islamic law as muḍārabah, but in his time it was simply a known commercial custom.

What distinguished his role was his fairness in managing someone else’s wealth. He did not take more than what was agreed, and he did not reduce the partner’s share. He preserved the other party’s right just as carefully as he preserved his own. This principle is expressed in the general hadith:

“أَعْطِ الْأجِيرَ أَجْرَهُ قَبْلَ أَنْ يَجِفَّ عَرَقُهُ.”
“Give the worker his wages before his sweat dries.”
(Sunan Ibn Majah)

The hadith reflects his general ethic: promptly and fully give people what belongs to them. As a young trader, when he worked for wages or for a share of profit, he did not argue to delay payment to those under him, nor did he withhold what others deserved. In turn, his own detachment from worldly greed made honest agreements easy. He did not bargain in a way that oppressed the other party, nor did he use his intelligence to confuse people or take advantage of their ignorance.

Kindness and Ease in Transactions

One of the most beautiful parts of his business character was how gentle and accommodating he was. He later said:

“رَحِمَ اللَّهُ رَجُلًا سَمْحًا إِذَا بَاعَ، وَإِذَا اشْتَرَى، وَإِذَا اقْتَضَى.”
“May Allah have mercy on a man who is easygoing when he sells, when he buys, and when he demands his due.”
(Sahih al‑Bukhari)

This dua reflects what people had already known about him. He was not harsh in negotiating price, and he did not humiliate someone who owed him money. If a debtor was truly in difficulty, he would give them time. Even before revelation, his noble character kept him far from pressuring the weak or embarrassing them in public. This kind of gentleness created love and respect in the market, and people felt safe dealing with him.

Customers and partners knew that with Muhammad ﷺ they would not experience shouting, insults, or unfair pressure. In a society where many traders raised their voices and competed aggressively, his calm and composed manner stood out. His aim in trade was not to overpower others but to earn lawful income with dignity.

Avoiding Dishonesty, Oaths, and Greed

Business in Makkah often involved swearing repeated oaths to convince buyers. Many traders would say “By Allah” again and again, even if they were not truthful. The Prophet ﷺ stayed away from this. He later warned:

“الْحَلِفُ مَنْفَقَةٌ لِلسِّلْعَةِ، مَمْحَقَةٌ لِلْبَرَكَةِ.”
“Swearing (false oaths) may help sell the goods, but it wipes out the blessing.”
(Sahih al‑Bukhari)

This captures a rule he himself lived by long before teaching it. He did not use Allah’s Name loosely to promote trade, and he did not chase profit at the cost of barakah. His heart was attached to Allah, not to money. This inner freedom from greed allowed him to follow truth even if it meant a smaller profit.

The Prophet ﷺ showed that true success in business is not measured only by the amount of money gained, but by the presence of barakah, blessing, which is lost through lying, oppression, and false oaths.

Fulfilling Contracts and Avoiding Betrayal

In commercial life, he always fulfilled agreements. When he set a time to meet or to complete a transaction, he respected it. This fulfillment of contracts was later commanded explicitly in the Qur’an, but he already lived by it in his youth:

﴿يَا أَيُّهَا الَّذِينَ آمَنُوا أَوْفُوا بِالْعُقُودِ﴾
“O you who believe, fulfill [all] contracts.”
(Qur’an 5:1)

People in Makkah knew that once Muhammad ﷺ agreed to something, his word was as firm as a written document. He did not suddenly change conditions, shift responsibility without consent, or pretend to forget agreements. This consistent reliability accumulated over years and became a powerful witness in his favor when he declared prophethood.

Even those who later opposed his message did not accuse him of breaking promises in trade. Their accusations focused on his religion, not his worldly dealings, because they knew that his commercial record was spotless and any claim of dishonesty would be rejected by their own people.

Humility and Service While Earning

In earning his livelihood, the Prophet ﷺ did not see business as a means to rise above others in pride. He served customers himself, traveled long distances with caravans, and accepted ordinary responsibilities. This approach fits with what he later said:

“مَا أَكَلَ أَحَدٌ طَعَامًا قَطُّ خَيْرًا مِنْ أَنْ يَأْكُلَ مِنْ عَمَلِ يَدِهِ...”
“No one ever ate food better than that which he eats from the work of his own hand…”
(Sahih al‑Bukhari)

His involvement in trade gave him daily contact with all types of people. He saw the conditions of the poor and the rich, the fair and the unjust. Instead of using business only for personal gain, he used it to serve others, to help his family, and to support those who depended on him. He remained approachable and modest. Wealth did not change him, and positions of trust did not make him arrogant.

Reputation as “Al‑Amīn” in the Marketplace

The title “Al‑Amīn,” the Trustworthy, was not just an abstract praise. It was visible in the actual life of the markets of Makkah. Before revelation, when conflict arose between people, they turned to him for help in resolving it. When an object was lost or a dispute about property or trade occurred, people were ready to accept his judgment without suspicion.

His later saying about merchants expresses both a warning and encouragement, and it reflects how he elevated the position of honest traders like himself:

“التَّاجِرُ الصَّدُوقُ الْأَمِينُ مَعَ النَّبِيِّينَ وَالصِّدِّيقِينَ وَالشُّهَدَاءِ.”
“The truthful and trustworthy merchant will be with the Prophets, the sincere ones, and the martyrs.”
(Jamiʿ al‑Tirmidhi)

His own life as a young trader was a living example of the “truthful and trustworthy merchant.” His community knew this from long experience. Later, when he stood on Mount Safa and called his people, he relied on that same reputation, asking them if they had ever known him to lie. Their response acknowledged the weight of his lifelong honesty in private and commercial life.

His title “Al‑Amīn” was earned through years of truthful speech, fulfilled trusts, and just trade. This reputation became a major proof of his prophethood when he delivered the message of Islam.

Business Ethics as Preparation for Prophethood

The Prophet’s business ethics in his youth and early adulthood were not separate from his mission. They were a form of practical training and preparation. Through honest trade, he learned how different tribes behaved, how people reacted to fairness and injustice, and how trust was built and destroyed. His trips and transactions shaped his awareness of society and gave him firsthand knowledge of people’s needs and weaknesses.

At the same time, his consistent integrity in trade built a public record that no one could deny. When revelation came, those who had traded with him could not reasonably claim that he was insincere. His character in buying and selling supported his claim to sincerity in speaking about Allah. In this way, his ethics and reputation in business were an essential part of the divine preparation for his role as the Final Messenger ﷺ.

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